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Multi-Platform Social Media Campaign and Offline Events
GRAB - Nationwide Challenge with Refal Hadi
The social media darling, Refal Hady has attracted many fanatic fans across the nation. Seeing this opportunity, Grab has the initiative to increase the awareness and usage of GrabBike and GrabCar by creating a collaboration with Refal. Refal often collaborate with Grab and seen as one of the KOL that use Grab element such as jacket and helmet, which also create conversations on social media.
In this campaign, all Grab's users have a chance to win a dinner session with Refal simply just making order on GrabCar and GrabBike and the lucky winners will be be chosen.